Session 1, 10:30-11:30
Where do the ideas come from?
- Look in mainstream tech media
- Look at mainstream companies and their content creation inc. social media marketing
- Have a group structure, so anyone can run with any idea
What are some kinds of librarian generated content?
- Blogs
- Podcasts
- Statistical documents
- Wikis: useful b/c they are content-mgmt systems
- Screencast
- Quizzes
- Flickr
- Delicious
- Widgets
- Put it on their FB, Myspace profile
- Widgets are little applications that provide extra functionality - you can add them to blogs, profiles, etc.
- Can make them yourselves - Widget Box
- If you have a blog, it's super easy to create your own - blidget - just paste RSS feed.
- Can turn widgets into facebook applications - an interesting idea
- Library catalog widget
- Interviews
- We interview others, but why not each other?
- The preference of people vs. technology
- Make your own librarian trading card
- Do we market ourselves as well as we market our collection?
- Humanizing the librarians
- Polythinkers Blog
- Dowling Blog: The First Five Years
- Catalyst Quick Takes
- Metropolitan Museum of Art's Library Website
- Use non-proprietary things - gives you more freedom
Biggest challenges:
- Getting other staff to contribute - one librarian felt like she was the primary author and it's hard to get other librarians involved
- Coming up with new ideas
- Not used to blogging, new technology
- Hard to get people to write content
- Don't want to overmarket ourselves - bother people -but we want to get them aware
- $$$ - Tax money, tuition, etc.
- One person taking all the responsibility
- Team work helps with this
- Not everyone understands the value
- Some lack the expertise or interest
Resistance
- IT: potential obstacle
- Should frame things as marketing tool
- Outreach on web - if things aren't visually appealing enough, and are too text-heavy, hard to attract them
How to gauge success of content:
- #s rising
- Comments
- Increased awareness
How to increase interest in our services?
- Put link on email signature
Popular
- Need to find out what students are interested in
- Built-in audiences: students: help with traffic
- Ask for help with what we are doing:
- Identifying photos in our archives
- Making our products interacitve
Is it worth saving?
A different skill-set for librarians?
- Another way to organize information
- Technology is necessary to do our job
Trainings
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